The main reason people surf the Net is to look for content. Content that they can use and help them solve problems or get informed.
Hence, providing great content is the main job of any website that wants to attract readers.
There are many ways you can use to provide content. You can create your own content by writing it yourself, hiring writers, or even using PLR articles.
But there’s one secret weapon that I use to create content… without writing a word. This method really serves me well but it’s not widely discussed.
Here’s the method: I create content from interviewing people.
These Are No Ordinary Interviews
I am not talking about normal folks. One reason that makes this approach so wonderful is you are not going to ask ordinary persons to write content for you but those who are renowned in their own areas.
For example, people such as published authors, authority bloggers, and famous personalities.
Not sure how you can do this? Guess no more. I have personally done this several times. And I am about to reveal to you how easy it is for a “nobody” to interview famous guys.
Step #1 – Find Famous Persons to Interview
The first question is who to interview. The answer is anyone who is an expert in your market or industry is your potential interview candidate.
It doesn’t matter what they do. They can be writers or bloggers or anyone who commands respect in your field.
One of the best places to start your search is blogs. Use Google or any blog directory for this purpose.
We are not looking for any blog but popular blogs. One indication of a popular blog is it has a large number of comments and followers. It’s a good sign when a blogger attracts a high number of comments for each of his posts.
Once you’ve found a blogger you like based on this factor, approach him for an interview.
Step #2 – Initiate the First Contact
Where do you find the contact details? Most probably, there’s a contact form on the blog. Use it to make the contact.
Keep it short. You don’t want to write a 10-page email in your first email. What you need to do is to write a short and sweet email by telling him how you admire him (or his blog) and you’d like to have him for an interview.
Your first email is also used to test his responsiveness in reading and replying emails.
If he replies and shows some interest, you can discuss more details about the interview in your follow-up emails.
Step #3 – Prepare the Questions
After getting confirmation of an interview, it’s now time to compile your interview questions. How long should it be? I’d suggest not more than 10 questions.
In any subject, there are always top burning questions or frequently-asked questions. These are the exact questions your readers want to know the answers to. Get the interviewee do the answering for you and your readers will thank you for doing this.
Follow these 3 steps and you will have content created without writing a word. And your readers love you for the excellent content that you have created for them.
For more detailed steps on how to create content from interviews, check out my report Power Interview Formula. It’s a step-by-step guide that also provides real life email templates on how to approach interviewees and get them to say “yes” to your interview invites. Personalities I have interviewed include Guy Kawasaki and Darren Rowse.
