If you are aware, most of my sites are driven by Google Adwords.
I rely mainly on Adwords to drive traffic to my sites.
But recently, I was slapped by Google. Yes, the little man is ME.
My traffic was reduced significantly and sales dropped like stock market in depression.
When this situation happens, people in Internet marketing circle call it Google Slap.
Your cost per click will be increased by Goolge to a price that is so stupid that if you pay, and rendered your ads inactive.
If you are not in Adwords, you will not understand what I am saying. But, it’s not important. What is more important is!
Why did it happen? Simple, the reason was I relied only on one single source of traffic.
As for everything else in life, it’s the riskiest thing to do if you rely only on one thing. Eg: one source on income.
I did it because I was lazy to create additional sources of traffic. And now I suffer because of this.
Diversification is the key. But at the same time you must focus on one thing that you want to do.
Am I making you more confused?
Let me try to explain.
Stick to one thing that you want to do, focus on it until you’re satisfied with the results it brings. Then only you move on to the next.
In essence, the point is focus first, diversification later.
I didn’t do well in diversification in generating leads, that’s why I flopped.
Now it’s time for me to bring in more traffic with other methods to reduce the risk of overdependence on Adwords.
I admit it’s not easy and it takes time. But that’s the way it is if you want to build a business, and not making quick bucks.
I urge you, if you are in the same position as I was before, learn from my experience and NEVER EVER rely on only one source of traffic. As you’ll never know when Google is going to slap again!
Have fun,
Abel Cheng
P.S. I share everything including the bad like what I did in this article. The value is in education and awareness. But sadly, almost everything you read nowadays is about success stories, they don’t tell you if they fail. But the fact is failure is a better teacher than success.
